Launched in 2011, this biennial photographic event has been described as one of the “top ten photography festivals in the world” (Capture Magazine) and attracts upwards of 80 thousand visitors a year, celebrating some of the finest National and International contemporary photography across leading museums, galleries and public spaces. Capturing wide appeal through popular culture, accessible themes and unexpected encounters with photography, the festival aims to instil and inspire public enjoyment and participation by utilising the most accessible artistic medium and bringing it to new audiences in cool and unusual ways.